Training at Retail: Be Signal, Not Noise

Audio reproduction has only two types of sounds: signal, and noise. (In other words, music and distortion.)

You can look at your company’s training materials the same way. What do your audiences see when viewing one of your PowerPoint presentations, for example? Signal? Or noise?

Of all types of corporate communications, PowerPoint presentations are derided the most for being mind-numbing, cluttered with clashing imagery, colorblind, riddled with text, and downright ugly. We’ve all had that “here we go again” feeling entering a meeting only to see a 100-inch screen displaying what looks like the owner’s manual for an industrial backhoe.

If you’re thinking “our products are prettier than backhoes, so our audiences will Brain Region Conceptstand for an avalanche of facts and bullet points,” think again. Facts energize only two areas of the brain, both dealing with language comprehension: agreement, or disagreement.

However, a good story energizes up to seven brain areas: language comprehension, movement, language processing, sounds, scents, colors, and shapes. Storytelling elicits a much more emotional, visceral response.

“But how will I get all my information across?” you ask. First, you need help deciding what is signal, and what is noise. What is information for information’s sake, vs. what moves the needle and changes behavior.

That’s why you have us: Sell-Through Solutions. We’ve been spinning great stories from technology for more than a decade, while romancing the eye with gorgeous visuals.

Let us help tell your story and strengthen your signal.